Why is it important that we protect our trademarks?

We protect our trademarks & that’s important to our customers. Why?

The history of trademarks

The Tudor rose is a great example of a type of trademark, which was widely used by the Tudor family to strengthen and promote their family name. However, the first official trademark legislation was made years earlier, when King Henry III passed a law that required all bakers to use a distinctive mark for the bread they sold.

The first modern trademark laws came about in the late 19th century. In 1875, the Trade Marks Registration Act was passed in Britain which allowed formal registration of trademarks at the UK Patent Office for the first time. This defined a registrable trademark as ‘a device, or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or a distinctive label or ticket’. The Bass Brewery’s label that included its triangle logo for ale was the first trademark to be registered under this act.

Trust and Loyalty

Our trademarks and brand names are well recognised in the industry, and provide a stamp of quality manufacture. Our customers don’t have to spend money investing in their own brands or protecting our trademarks – we do it for them – and we protect in all classes of service that our products provide for maximum security and value.

Customers trust what they know. Until you register a name or trademark, you cannot be certain that it belongs to you, and you leave yourself open to others challenging your brand name or names.

Easy to recognise

Trademarks are an effective communication tool. They capture customer attention & make your business stand out.

Great for your reputation

Customers viewing a trademark know immediately who they are dealing with & are less likely to look for alternatives. In a brand or logo, trademarks can convey intellectual & emotional attributes & messages about you, your company & your company’s reputation.

Good for the world wide web

Popular trademarks show up on internet search engines and make it easier for customers to find you. Customers will enter trademarks into search engines or social media platforms when looking for products & services, and higher web traffic translates to more sales.

A piece of history

Some of the most recognised brands in the world have been around for over a hundred years. Mercedes was first registered in 1900. Pepsi-Cola was registered in 1896. Nowadays, the most valuable trademarks include Google (approximately valued at $44 billion), Microsoft (approximately valued at $42 billion) and names like Walmart, IBM and Vodafone.

See the ‘Vectair Brands‘ page for information on the trademarks we use across the world.

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