Scent Marketing
Scent Marketing for Businesses
Create memories and moments. Elevate your brand with Aroma Marketing & Fragrance Solutions.
What is Scent Marketing?
Scent marketing—also known as aroma marketing or fragrance marketing—is the strategic use of custom scents to influence customer perceptions, enhance brand identity, and create emotional connections. By introducing signature marketing scents into your space, you can increase dwell time, boost sales, and leave a lasting impression.
The Science Behind Aroma Marketing
Research shows that our sense of smell is closely tied to memory and emotion. Aroma marketing leverages this connection, making scent branding a powerful tool for influencing customer behavior and strengthening brand loyalty. Businesses that invest in fragrance marketing often see increased customer satisfaction and higher sales.
Types of Scent Marketing
There are three main types of scent marketing depending on your business goals and what’s being sold. Think of when you step into a luxury hotel; they all smell the same regardless of what location the hotel is in, don’t they?
- Thematic Smells: This is relevant to the type of business, such as a cooling mint or herbal scent experienced in a spa. You wouldn’t want to go to a spa and smell food aromas would you?
- Ambient Smells: More subtle and is used to cover and eliminate unpleasant smells or indeed, fill a void. Places such as toilets, and large open spaces often employ ambient smells for their scent marketing needs but are increasingly looking at more ‘retail’ or ‘end user’ friendly fragrances notes rather than just a sweet smelling citrus.
- Signature Smells: Signature or bespoke smells can be found in higher end department stores. Big luxurious smells such as bergamot and nutmeg are the most sought after signature smells. These are linked to the brand and to events, for a truly unique experience.
Vectair specializes in creating bespoke fragrance solutions, from scent diffusers that enhance atmosphere to aroma branding that leaves a lasting impression, helping high-end brands express their unique story.
Attract New Customers
It’s all about creating memories and moments that stay in the mind for more than a few hours. Companies are increasingly looking at Scent Marketing to engage and attract new audiences.
The technique of combining scents with other sensory prompts—such as the use of sound and lighting—can be highly effective in creating an enduring emotional connection with customers.
When we build a scent or a fragrance system, we ensure that the smell is first and foremost, clearly detectable to the scent receptors, that the scent and the system it is dispersed in are a right “fit” and it’s all about getting the right balance in a fragrance, too powerful a scent, could lead to customers turning off to your brand, too little and not enough visitors visit or remember.
Science of Scent
Our olfactory nerve is responsible for our sense of smell and smell is deeply connected to our emotional state. Scientific research shows that aroma marketing and scent branding have a measurable impact on customer behavior and brand perception. Businesses using marketing scents and scent marketing diffusers report increased revenue and stronger emotional connections with customers.
“Seventy-five percent of the emotions we generate on a daily basis are affected by smell.”
– (Martin Lindstrom, Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound).
In a Las Vegas casino, a pleasant ambient scent in an area of the casino was related to 45% more revenue than comparable non-scented slot machine areas (Hirsh, 1995). In another study, a sweet citrus ambient scent nearly doubled the average total purchases in a retail setting, from $55 to $90 per customer.
One study’s findings showed that 84% of people were more likely to buy shoes, or liked them more, when in a scented room. In the same study, many of the subjects reported they would pay 10–15% more for the product (Lindstrom, 2005).
Why Choose Vectair as Your Scent Marketing Company?
Vectair is trusted by top brands worldwide for our expertise in aroma branding, business fragrance, and scent marketing diffusers. We offer:
- Custom Scent Branding: Develop a unique olfactory signature that reflects your brand’s values and vision.
- Business Fragrance Solutions: From retail stores to hotels and offices, our fragrances are tailored to your environment and audience.
- Scent Marketing Diffusers: Advanced technology ensures consistent and safe delivery of your chosen scent throughout your space.
- Expert Guidance: Our team helps you select the perfect marketing scents to achieve your business goals.
Contact Us
Searching for a scent marketing solution?
Maybe we can help.
Frequently Asked Questions
How do scent marketing companies work to find my business fragrance?
Scent marketing companies like Vectair Systems assess your business needs, develop custom business fragrance solutions, and provide advanced scent marketing diffusers for seamless scent delivery.
What are the benefits of scent branding?
Scent branding can increase customer satisfaction, boost sales, and set your brand apart from the competition.
What is olfactory branding?
Olfactory branding, also known as scent branding, is the strategic use of custom scents to create emotional connections, enhance brand identity, and influence customer perceptions. It involves developing a unique olfactory signature that reflects a brand’s values and vision.
Is olfactory marketing and scent marketing the same?
Yes, olfactory marketing and scent marketing are essentially the same. Both terms refer to the use of fragrances to influence customer behavior, enhance brand identity, and create memorable experiences.
How to create a brand scent?
To create a custom scent for your brand:
- Assess your business goals and target audience.
- Develop a unique olfactory signature that aligns with your brand’s identity and values.
- Work with experts, like Vectair, to tailor the fragrance to your environment and audience for maximum impact.
