We like to think here at Vectair that we’re innovative and sit on the cutting edge of technology, so we’ve taken it a step further this month and put our minds to what different types of hygiene products may look like in 100 years….who knows what the future holds!
It’s important not to mislead customers with false advertising – common sense tells you that if something isn’t bought as described, there’s going to be problems. Brand reputation is crucially important yet so easily tarnished, so creating and upholding strict guidelines is extremely important with any type of marketing or PR you produce and syndicate!
We've been looking at other cultures and countries this week at Vectair and our focus led us to Brazil which has an abundance of vibrant, colourful plant life. With so many fragrant flowers, like freesias, begonias, magnolias and, not forgetting, the national flowers the Corsage Orchid and the 'Ipe-amarelo' it’s a wonder why anyone would want to spend long periods of time inside!
Here in our UK HQ we have been seeing unprecedented temperatures as the country is in the middle of the hottest, and longest, heatwave we’ve seen in the last 20 years! With roads in danger of melting and the MET office issuing an Amber heatwave warning, we now definitely know that Summer has arrived with a bit of a bang!
Choosing the scent of your range of products depending on the culture of your customers can make your business more successful. Opinions about the sense of smell do not only depend on biological and psychological senses, they are also greatly influenced by our social and cultural experiences. As a result of the various differences in them, scent preferences are highly varied in eastern and western cultures.
Often the smell of your favourite meal at a restaurant can instantly take you back to your childhood or a fond memory. But, as you enter the restroom, WHAM!... the smell hits you and the fragrance of “Urine Eau de Toilet” fills the air. Why isn't there an air freshener in here?
Now that we (finally) seem to be edging into Summer, it’s that time of year where we all crack open the summer wardrobe, throw the boots under the bed for the next few months and get the sandals out, and just enjoy the sights and scents that only the sunny season brings!
The smell of the beach and sea air is one of the most recognizable smells there is and is one of the very first things holiday makers do when they get to the beach front (I know I do anyway!). A recent news report made reference to the notion of 'mapping the olfactory landscape'.
Vectair Systems Ltd
The Trident Centre
Armstrong Road, Basingstoke
Hampshire RG24 8NU
Tel: +44 (0) 1256 319500
Vectair Systems Inc.
2095 Spicer Cove
Covington Way Distribution Center
Tel: 901 373 7818
ACCESS OUR LATEST NEWS AND EXCLUSIVE OFFERS.